Non-alcoholic spirit CROSSIP and its Hong Kong distribution partner Spiritu have launched the “Clear Head, Strong Cause," a month-long campaign dedicated to supporting men's mental health in partnership with Mind HK and Movember in Hong Kong.

For the whole month selection of Hong Kong’s leading bars will champion the mindful drinking movement by offering a specially created CROSSIP cocktail, where a portion of the proceeds from each cocktail sold will be donated to the local charity Mind HK.

The locations that you can experience the CROSSIP cocktail include:

•    AER
•    Bobby's Rabble
•    Corks (CWB & Sheung Wan)
•    Courtroom
•    Dead Poets
•    Friday After Class
•    GOSSiP
•    Honky Tonks
•    Kinsman
•    Mirage The Renaissance Harbour View
•    Socio
•    The Aubrey

One that stands out to us is the The Aubrey's "HAJIMARI". This includes CROSSIP Fresh Citrus, Fruit Shrub, Aromatic Herbs, Agave Rhubarb and Dill. Having not tried many, but not CROSSIP non-alcoholic spirits, we will be interested to see how it takes this month.

"We are incredibly proud to launch the 'Clear Head, Strong Cause' with our fantastic bar partners," said Rasheed Shroff, founder of Spiritu. "Movember is a crucial time to talk about men's mental health, an issue especially relevant to our friends and colleagues in the F&B industry. This campaign is about providing a genuine choice. With CROSSIP, you can have a world-class cocktail, support an amazing cause like Mind HK, and maintain a clear head. It proves that mindful drinking and a great night out go hand-in-hand."

So time to visit your favourite place on the list about and make sure you try their special cocktail for the month of November.

About Spiritu
At Spiritu, we unearth, partner with and distribute exceptional spirits, liqueurs and the world's leading 0% ABV alternatives from the very best artisanal and boutique suppliers around the globe. Our incredible portfolio of brands is available from our website and distributed through a network of leading bars, restaurants and clubs and through collaborative brand activations and events that bring these brands to life.
spiritudrinks.com.

About CROSSIP
Founded on the principle of "Taste First. Always," CROSSIP is a range of premium, non-alcoholic spirits with an unapologetically bold flavour profile. Created from a passion for mixology, CROSSIP delivers the texture, mouthfeel, and intense flavour that elevates any cocktail, making it the choice for those who believe complexity and taste should never be compromised.
crossipdrinks.com

About Mind HK
Mind HK is a mental health charity (S88 registered – 91/16471) here to ensure no one faces a mental health problem alone. Through their work, they hope to improve awareness of mental health and mental health conditions, remove the associated stigma, and provide talking therapy, with the aim of achieving the best mental health for all in Hong Kong.
mind.org.hk

(Images provided by the pr company)